Areas of investigation
The taxonomy is intellectual, not editorial: each area answers a specific set of questions about the AI discovery layer.
How AI systems discover, understand, compare, and recommend products, and how retailers control their representation inside those systems.
in preparation 02 AI SearchHow AI search systems read, structure, rank, and answer from catalogs, feeds, and structured data, and what they can and cannot see.
in preparation 03 AI CommerceStructural changes in ecommerce driven by AI: catalog architecture, product entities, discovery surfaces, and the new buyer journey.
in preparation 04 AI AdvertisingHow advertising changes when discovery moves through generative systems: asset economies, AI-optimized campaigns, and brand governance.
in preparation 05 AI VisibilityMeasuring who gets cited, recommended, and seen across AI search: query sampling, citation extraction, product matching, and scoring.
in preparation